TY  - BOOK
AU  - Rayudu, C. S.
TI  - Media and communication management / 
SN  - 9789350247105
U1  - 302.2 RAY 
PY  - 2011///.
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Communication in management
KW  - Mass media--Management
KW  - Communication--Management
KW  - Mass media
ER  -