TY  - BOOK
AU  - Drigani,Fulvio
ED  - SpringerLink (Online service)
TI  - Communicating Space Exploration : Challenges, State of the Art and Future Trends 
T2  - Space and Society,
SN  - 9783030332129
AV  - QB495-500.269 
U1  - 520 23
PY  - 2020///
CY  - Cham
PB  - Springer International Publishing, Imprint: Springer
KW  - Space sciences
KW  - Communication
KW  - Public relations
KW  - Internet marketing
KW  - Space Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics)
KW  - Communication Studies
KW  - Media and Communication
KW  - Corporate Communication/Public Relations
KW  - Online Marketing/Social Media
N1  - What this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication
N2  - This book offers an enlightening analysis of the ways in which the communication of space explorations has evolved in response to political and social developments and the availability of new media and communication tools. Important challenges to effective communication are discussed, including the diversity of audiences, the risks associated with space missions, and continuing skepticism about the benefits of space research despite the many associated day-to-day applications. In addition, future trends in communication are examined with reference to likely trends in space exploration over the coming century. Besides space communication for the public, the need for targeted messaging to each group of stakeholders - decision makers, media, opinion leaders, the scientific community, and industry - is analyzed in detail. A series of case studies of particular space missions, both successful and unsuccessful, is presented to illustrate key issues. The book has significant implications for the communication of science in general and will be of interest to a wide audience, including space scientists, science communication professionals, people fascinated by exploration and discovery, stakeholders, and educators
UR  - https://doi.org/10.1007/978-3-030-33212-9
ER  -