TY  - BOOK
AU  - Johnson,William H.A.
TI  - Managing global strategy: developing an effective strategy in international business 
SN  - 9781003031529
AV  - HD62.4 .J454 2021
U1  - 658.4/012 23
PY  - 2021///
CY  - New York, NY
PB  - Routledge
KW  - International business enterprises
KW  - Management
KW  - Strategic planning
KW  - Intercultural communication
KW  - Diversity in the workplace
KW  - BUSINESS & ECONOMICS / International / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Strategic Planning
KW  - BUSINESS & ECONOMICS / International / Marketing
N2  - "This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--
UR  - https://www.taylorfrancis.com/books/9781003031529
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -