TY  - BOOK
AU  - Belch, George E.
AU  - Purani, Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781259026850
U1  - 659.1 BEL B 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill Education (India) Private Limited
KW  - Advertising
KW  - Advertising and promotion
KW  - Marketing Communications
N1  - Special Indian edition
Including Name and Company Index
ER  -