TY  - BOOK
AU  - Nargundkar,Rajendra
TI  - Marketing research: text and cases 
SN  - 9780070220874
U1  - 658.83 NAR 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mcgraw-hill Publishing
KW  - Management
KW  - Advertising research
KW  - Marketing research
N1  - Includes index .
UR  - https://www.google.co.in/books/edition/Marketing_Research_3E/jD5uoN55D2YC?hl=en&gbpv=1&dq=Marketing+Research+:+text+and+cases&printsec=frontcover
ER  -