TY  - BOOK
AU  - Still, Richard
AU  - Cundiff, Edward W.
AU  - Govoni, Norman A. P.
TI  - Sales management: decisions, strategies, and cases 
SN  - 9788131710890
U1  - 658.81 STI 
PY  - 1988///
CY  - New Delhi
PB  - Pearson
KW  - Management
KW  - Personal selling and marketing strategy
KW  - Organizing the sales effort
KW  - Sales force management
KW  - International sales management
N1  - Including Index
ER  -