TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: principles & practice 
SN  - 8120321278
U1  - 659.1 WEL 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Management
KW  - Organization and finance
KW  - Advertising
ER  -