TY - BOOK AU - Brogan,Chris TI - Social media 101: tactics and tips to develop your business online SN - 9780470621004 AV - HF5415.1265 U1 - 658.8/72 22 PY - 2010///] CY - Hoboken, New Jersey PB - Wiley KW - Internet marketing KW - Social media KW - Economic aspects KW - Customer relations KW - Management KW - Information technology KW - BUSINESS & ECONOMICS KW - Marketing KW - Telemarketing KW - bisacsh KW - Multilevel KW - Mail Order KW - Direct KW - E-Commerce KW - Internet Marketing KW - fast KW - Electronic books KW - local N1 - Includes bibliographical references and index; Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network N2 - 100 ways to tap into social media for a more profitable business. In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an ef UR - https://doi.org/10.1002/9781118256138 ER -