TY  - BOOK
AU  - McPhail,Thomas L.
ED  - Wiley InterScience (Online service)
TI  - Development communication: reframing the role of the media 
SN  - 9781444310740
AV  - HM1206 .M3873 2009
U1  - 302.2309172/4 22
PY  - 2009///
CY  - Chichester, U.K., Malden, MA
PB  - Wiley-Blackwell
KW  - Communication
KW  - Social aspects
KW  - Mass media
KW  - Developing countries
KW  - Telecommunication
KW  - SOCIAL SCIENCE
KW  - Media Studies
KW  - bisacsh
KW  - fast
KW  - Kommunikation
KW  - sociala aspekter
KW  - sao
KW  - Massmedia
KW  - U-länder
KW  - Electronic books
N1  - Includes bibliographical references (pages 211-234) and index; Development Communication: Reframing the Role of the Media; Contents; Tables and Figures; Notes on Contributors; Preface; 1: Introduction to Development Communication; 2: Major Theories Following Modernization; 3: United Nations and Specialized Agencies; 4: The Roles of Non-Governmental Organizations (NGOs); 5: Differing Views of World Culture; 6: A Framework for Conceptualizing Technology in Development; 7: The Global Digital Divide; 8: Feminism in a Post-Development Age; 9: Sonagachi Project: A Case-Study Set in India; 10: Roma Project: A Case Study Set in Europe
N2  - In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.:.; Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change.; Discusses themajor approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet.; Explores the role of NGOs, the CNN Effect, and the pow
UR  - https://doi.org/10.1002/9781444310740
ER  -