TY  - BOOK
AU  - Sedivy,Julie
AU  - Carlson,Greg N.
TI  - Sold on language: how advertisers talk to you and what this says about you 
SN  - 9780470978153
AV  - HF5821 .S446 2011eb
U1  - 302.23 
PY  - 2011///
CY  - Chichester, West Sussex, Malden, MA
PB  - Wiley-Blackwell
KW  - Advertising
KW  - Language
KW  - Social sciences
KW  - BUSINESS & ECONOMICS
KW  - Advertising & Promotion
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; The power of choice -- The unconscious consumer -- The attentional arms race -- We know what you're thinking -- Why ads don't say what they mean (or mean what they say) -- Acting out -- Divide and conquer -- The politics of choice
N2  - Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science
UR  - https://doi.org/10.1002/9780470978146
ER  -