TY  - BOOK
AU  - Holloway,Robert J.
AU  - Hancock Robert S.
TI  - Environment of marketing management
SN  - 0-471-40716
U1  - 658.8008 HOL H  
PY  - 1964///.
CY  - New York : 
PB  - John Wiley & Sons Inc., 
KW  - Marketing management
KW  - Marketing and Society
KW  - Marketing Environment
KW  - Marketing Institutions
ER  -