TY  - BOOK
AU  - Dunn, S. Watson 
AU  - Barban, Arnold M. 
TI  - Advertising: its role in modern marketing / 
U1  - 659.1 DUN B 
PY  - 1982///
CY  - Chicago : 
PB  - The Dryden Press
KW  - Advertising
KW  - Advertising organization
ER  -