TY  - BOOK
AU  - Rathor B S
TI  - Advertising management
U1  - 659.1 RAT 
PY  - 1984///,
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
KW  - Behavioural Fundamentals
KW  - Budget Decision
KW  - Public Relations
N1  - Includes index
ER  -