TY  - GEN
AU  - Kotler, Philip
TI  - Marketing for competitiveness : asia to the world in the age of digital consumers / : Philip Kotler
SN  - 9789813201965
U1  - 658.8 KOT K 
PY  - 2017///.
CY  - New Jersey : 
PB  - World Scientific, 
KW  - Marketing
KW  - Internationaler Wettbewerb
ER  -