TY  - BOOK
AU  - Wright, John Sherman
AU  - Winter, Willis L.
AU  - Zeigler, Sherilyn K.
TI  - Advertising / 
U1  - 659.1 WRI  22nd ed. 
PY  - 1982///.
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing Company Ltd., 
KW  - Advertising
KW  - Business
ER  -