TY  - BOOK
AU  - Nair, Suja R. 
TI  - Consumer behaviour: text and cases / 
U1  - 658.83420954 NAI 
PY  - 1999///
CY  - Mumbai
PB  - Himalaya Publishing House, 
KW  - Consumers- India
KW  - Marketing- India
KW  - Consumer Behaviour
KW  - Consumer Modelling
KW  - Decision Making
KW  - Group Dynamics
KW  - Consumer Satisfaction
ER  -