TY  - BOOK
AU  - Chunawalla,S.A.
AU  - Sethia, K. C. 
TI  - Advertising : : principles and practice / 
U1  - 659.1 CHU S 
PY  - 1986///.
CY  - Bombay : 
PB  - Himalaya Publishing House, 
KW  - Advertising
KW  - Marketing
ER  -