TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Still,Richard R.
AU  - Govoni,Norman A.P.
TI  - Fundamentals of modern marketing
SN  - 0876921586
U1  - 658.8 CUN S  
PY  - 1980///.
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited, 
KW  - Marketing
KW  - Marketing functions
N1  - Includes index.
ER  -