TY  - BOOK
AU  - Bhattacharjee, C. 
TI  - Services marketing : : concepts, planning and implementation / 
SN  - 8174464778
U1  - 658.8 BHA 
PY  - 2006///.
CY  - New Delhi : 
PB  - Excel Books, 
KW  - Service industries--Marketing
KW  - Service industries
ER  -