TY  - BOOK
AU  - Amarchand,  D.
AU  - Varadharajan,B.
TI  - An introduction to marketing / 
SN  - 0706922344
U1  - 380.1 AMA V 
PY  - 1983///
CY  - New Delhi
PB  - Vikas Publishing House Private Limited
KW  - Commerce
KW  - Internal commerce
ER  -