TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
TI  - Principles of marketing / 
U1  - 658.8 KOT 
PY  - 2000///.
CY  - New Delhi : 
PB  - Prentice Hall of India Private Limited, 
KW  - Management
KW  - Marketing
ER  -