TY  - GEN
AU  - Baron, Steve
TI  - Services marketing : : text and cases / 
SN  - 9780230327849
U1  - 658.8 BAR H  
PY  - 2009///.
CY  - New York : 
PB  - Palgrave Macmilan, 
KW  - Service industries--Marketing
KW  - Professions--Marketing
KW  - Customer services--Marketing
N1  - Includes index.
ER  -