TY  - BOOK
AU  - Riley Pippa 
TI  - Marketing Principles
SN  - 9788130917665
U1  - 658.802 RIL 
PY  - 2011///
CY  - New Delhi,
PB  - Raj Press
KW  - Bussiness Essentials Series
KW  - Marketing Segment and context
N1  - included index
ER  -