TY  - BOOK
AU  - Lal Rajiv.
AU  - Quelch John A 
TI  - Marketing management : text and cases
SN  - 0-07-060395-2
U1  - 658.802 LAL 
PY  - 2005///
CY  - New Delhi, India
PB  - Tata McGraw-Hill Publishing Company Limited.
KW  - Marketing Management.
KW  - Marketing  Management - Case studies
N1  - Including Index
ER  -