TY  - BOOK
AU  - Sengupta Subroto 
TI  - Brand positioning : strategies for competitive advantage
SN  - 	0070581592 
U1  - 658.827 SEN 
PY  - 2005///
CY  - New Delhi : 
PB  - Tata McGraw-Hill, 
KW  - Product management -- India
KW  - Marketing -- India
KW  - Advertising -- Brand name products
N1  - included index
ER  -