TY  - GEN
AU  - Kompella, Kartikeya
TI  - The definitive book of branding / 
SN  - 9788132117735
U1  - 658.827 KOM  
PY  - 2014///.
CY  - Los Angels : 
PB  - Sage, 
KW  - Branding (Marketing)
KW  - Globalization--Economic aspects
N1  - Includes index.
ER  -