TY  - GEN
AU  - Sarin Sharad
TI  - Strategic brand management for B2B markets : : a road map for organizational transformation / 
SN  - 9789351505518
U1  - 658.827 SAR  
PY  - 2016///.
CY  - Los Angeles : 
PB  - Sage, 
KW  - Brand name products--Management
KW  - Branding (Marketing)
KW  - Product management
KW  - Industrial marketing
N1  - Includes index.
ER  -