TY  - BOOK
AU  - VanAuken Brad 
TI  - The brand management checklist : proven tools and techniques for creating winning brands
SN  - 0749443588
U1  - 658.827 VAN 
PY  - 2002///
CY  - London
PB  - Kogan Page, 
KW  - Branding (Marketing) -- Management.
KW  - Brand name products -- Marketing -- Management
N1  - included index
ER  -