TY - BOOK ED - Havaladar K Krishna. TI - ndustrial marketing SN - 0070588406 U1 - 658.804 HAV PY - 2005/// CY - New Delhi PB - Tata McGraw-Hill KW - Industrial marketing -- India. KW - Industrial marketing -- India -- Cases studies KW - Industrial marketing KW - Industrial marketing -- Management -- Case studies. N1 - include index ER -