TY  - BOOK
AU  - Parameswaran M G
TI  - FCB-Ulka brand building advertising : concepts and cases
SN  - 9780074633380
U1  - 659.19 PAR 
PY  - 2001///
CY  - New Delhi : .
PB  - Tata McGraw-Hill Pub.; 
KW  - Advertising -- Brand name products
N1  - include index
ER  -