TY  - BOOK
AU  - Naresh K Malhotra
TI  - Marketing research : an applied orientation
SN  - 9788178083681
U1  - 658.83 MAL 
PY  - 1999///
CY  - Upper Saddle River, NJ : 
PB  - Prentice Hall, 
KW  - Marketing research. Marketing research -- Methodology. Marketing -- Recherche. Marketing -- Recherche -- Méthodologie. Marktonderzoek
N1  - include index
ER  -