TY  - BOOK
AU  - Nicholas Ind
TI  - Beyond branding
SN  - 9780749442125
U1  - 658.827IND 
PY  - 2003///
CY  - London, UK ; Sterling, VA : 
PB  - Kogan Page
KW  - Brand choice
KW  -  Brand name products.
KW  - Branding (Marketing)
N1  - include index
ER  -