TY  - BOOK
AU  - M S Raju
AU  -  Dominique Xardel
TI  - Consumer behavior : Concepts, applications and cases
SN  - 9788125915324
U1  - 658.834RAJ 
PY  - 2005///
CY  - New Delhi
PB  -  Vikas Publishing House, 
N1  - include index
ER  -