TY  - BOOK
AU  - Madan Pankaj
AU  - Mittal Amit
ED  - Verma Hemraj
TI  - Marketing management
SN  - 9789381695357
U1  - 658.8 MAD M 
PY  - 2015///
CY  - New Delhi
PB  - Global academic publishers
KW  - Marketing--Management
N1  - Includes index.
ER  -