TY  - BOOK
ED  - ROSSITER R JOHN
TI  - Advertising communications & promotion management
SN  - 9780071155144
U1  - 659.1ROS 
PY  - 1997///
CY  - New York : 
PB  - McGraw-Hill Companies
KW  - Advertising
KW  - Communication in marketing
KW  - Verkoopbevordering
N1  - INCLUDES INDEX
ER  -