TY  - BOOK
AU  - Thomas C O'Guinn
TI  - Advertising and integrated brand promotion
SN  - 9788131501580
U1  - 659.1 O'GU 
PY  - 2003///
CY  - Mason, Ohio 
PB  - Thomson/South-Western
KW  - Advertising
KW  - Advertising media planning
KW  - Merken
KW  - Marketing
KW  - Reclame
N1  - Include Index
ER  -