TY  - BOOK
AU  -  Belch E George 
AU  -  Michael A Belch
TI  - Introduction to advertising and promotion : an integrated marketing communications perspective
SN  - 9780070582620
U1  - 659.1 DEL 
PY  - 1995///
CY  - Chicago : 
PB  - Irwin,
KW  - Advertising
KW  -  Sales promotion
KW  - Advertising.
KW  - Sales promotion
N1  - INCLUDE INDEX
ER  -