TY  - BOOK
AU  - Donald R Cooper
AU  -  Pamela S Schindler
TI  - Marketing research
U1  - 658.8COO 
PY  - 2006///
CY  - New Delhi
PB  -  Tata McGraw-Hill
KW  - Marketing research -- Case studies
KW  -  Marketing research.
N1  - include index
ER  -