TY  - BOOK
AU  - George E Belch
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780070473829
U1  - 659.1 BEL 
PY  - 2001///
CY  - Boston, Mass
PB  - Irwin/McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - Publicité
KW  - Ventes -- Promotion
KW  - Communication en marketing
N1  - Include Index
ER  -