TY  - BOOK
AU  -  Aaker A  David
AU  - DAVID A. AAKER
TI  - Advertising management
SN  - 9788178087351
U1  - 659.1 BAT 
PY  - 1975///
CY  - Englewood Cliffs, : 
PB  - Prentice-Hall,
KW  - Advertising -- Management.
KW  - Marketing
KW  - Verkauf.
KW  - Werbung
N1  - INCLUDE INDEX
ER  -