TY  - BOOK
AU  - Kenneth E Clow 
AU  - Donald Baack
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9788178089614
U1  - 659.1CLO 
PY  - 2002///
CY  - Delhi
PB  -  Pearson Education, 
KW  - Advertising
KW  -  Communication in marketing.
N1  - include index
ER  -