TY  - BOOK
AU  -  Ries Al
AU  - Trout Jack 
TI  - Positioning : the battle for your mind
SN  - 9780070533752
U1  - 659.1 RIE T 
PY  - 2010///
CY  - 	New Delhi : 
PB  - Tata McGraw Hill, 
KW  -  Advertising
N1  - Include Index
ER  -