TY  - BOOK
AU  - Michael Newman
TI  - The 22 irrefutable laws of advertising (and when to violate them)
SN  - 9788126510047
U1  - 659.1NEW 
PY  - 2004///
CY  - Singapore
PB  -  John Wiley & Sons (Asia) Pte Ltd., 
KW  - Sales promotion
KW  -  Advertising.
N1  - include index
ER  -