TY  - BOOK
AU  -  Kapoor Jagdeep
TI  - 27 brand practices : twenty seven action packed strategies for building winning brands
U1  - 658.4012 KAP 
PY  - 2004///
CY  - New Delhi : 
PB  - Macmillan India,
KW  - Branding (Marketing) -- India.
KW  - Customer relations
KW  - Branding (Marketing)
KW  -  India
N1  - INCLUDE INDEX
ER  -