TY  - BOOK
AU  - Cheverton Peter
AU  -  Huges  Tim 
TI  - Key account management in financial services : tools and techniques for building strong relationships with major clients
SN  - 9780749444457
U1  - 332.106 CHE 
PY  - 2004///
CY  - New Delhi
PB  -  Kogan Page, 
KW  - Financial services industry -- Management
KW  - Selling -- Key accounts
KW  - Marketing -- Key accounts
N1  - Include Index
ER  -