TY - BOOK AU - Kotler Philip TI - Marketing in the public sector : a roadmap for improved performance SN - 9788131709580 U1 - 658.8 KOTN PY - 2007/// CY - Upper Saddle River, N.J. PB - Wharton School Pub KW - Administration publique -- Participation des citoyens. KW - Öffentlicher Sektor -- Effizienz KW - Öffentlicher Sektor -- Marketing. KW - Administration publique -- Gestion. N1 - include index ER -