TY  - BOOK
AU  - S L Gupta
TI  - Cases and problems in marketing research
SN  - 8178664151
U1  - 658.81GUP 
PY  - 2002///
CY  - Mumbai : 
PB  - Himalaya Pub. House, 
KW  - Marketing research -- Case studies
KW  -  Marketing research.
N1  - include index
ER  -