TY  - BOOK
AU  - C Walker Orville
TI  - Marketing strategy : a decision-focused approach
SN  - 9780070611436
U1  - 658.8 MARW 
PY  - 2006///
CY  - new delhi: 
PB  - tara mcgraw-hill publishing company limited
KW  - Marketing -- Management
N1  - include index
ER  -