TY  - GEN
AU  - Tungate, Mark
TI  - Media monoliths : : how great media brands thrive and survive / 
SN  - 0749444037
U1  - 070.19 TUN  
PY  - 2005///.
CY  - London : 
PB  - Kogan Page, 
KW  - Mass media--Economic aspects
KW  - Brand name products
KW  - Mass media--Management
KW  - Mass media--Marketing
N1  - Includes index.
ER  -