TY  - BOOK
AU  -  Lilien; Gary L
AU  -  Rangaswamy Arvind
TI  - Marketing engineering : computer-assisted marketing analysis and planning
SN  - 9788129700056
U1  - 658.83 LIL 
PY  - 2005///
CY  - New Delhi
PB  -  Pearson Education, 
N1  - Include Index
ER  -